Joseph Soo

Vice President of Sales, Asia-Pacific

As vice president of sales for NI’s Asia-Pacific (APAC) region, Joseph Soo is responsible for driving revenue growth and leading the sales and support teams throughout China, Taiwan, Japan, Korea, Southeast Asia, India, Australia, and New Zealand.

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Prior to joining NI in 2019, Soo worked for 16 years at Rohde & Schwarz, where his career spanned key divisions of the company, including engineering, sales, and general management. As vice president of sales and marketing, Soo played a pivotal role as the company underwent a major transformation to align itself with the test and measurement industry. Between 2011 and 2016, he was also with EXFO, helping to expand its reach across APAC.??

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Soo has significant experience in the test industry and knowledge of the geo-economic conditions within the APAC market that impact 5G, aerospace and defense, broadcasting, and cybersecurity.??

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Soo holds a bachelor’s degree in electrical engineering from the University of Minnesota.??

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